Growth marketing resources.
Build your thinking.

They are intended for marketers who want to move beyond channel execution and understand the wider customer journey. They can also help career changers practise business framing, measurement and experiment design. Start with the roadmap if the terminology is unfamiliar, then complete one small exercise.

The Starter Kit is offered as a free resource request. The Growth Manager OS link opens its preview. Each destination explains what is available there. Mentoring is a future offering and is not available to book or purchase on this page.

Yes, use the structure to explain your own thinking. Clearly identify practice work, fictional data and untested recommendations. Credit any source material and avoid sharing confidential employer or client information. The strongest case is one you can explain and defend in your own words.

Choose a product and describe its audience in one sentence. Write down the customer’s immediate goal, the product’s business model and the action that connects the two. Then sketch the main steps in the journey. Keep the scope narrow enough that you can explain every step without using a large diagram.

Use the roadmap and growth marketing resources to check your vocabulary, but make your own choices. Record which details came from public observation and which details you inferred. If a step is hidden behind an account or payment, note that limitation instead of pretending you have inspected it.

Look for a mismatch between what the customer expects and what the journey asks them to do. Examples might include an unclear next step, missing reassurance or a message that arrives before it is useful. These are possible problems to investigate, not established causes of poor conversion.

Choose one question that can guide the rest of the session. Explain why it matters to the customer and to the business. The worksheets in these growth marketing resources are there to help you express that reasoning, rather than encourage you to fill every box with an answer you cannot support.

State that limitation at the beginning. You can still create a journey review, identify research questions and propose an event measurement plan. You can also use fictional numbers to demonstrate a calculation, provided every table and result clearly says it is a simulated exercise.

Do not present a simulated conversion lift as a client result. Instead, explain which data you would need, how you would check its quality and what evidence would change your recommendation. Growth marketing resources are most valuable when they make your uncertainty easier to discuss.

Use a short case structure: context, question, available evidence, hypothesis, proposed test and limitations. Show the most relevant supporting material and remove screenshots that do not help the reader assess your reasoning. A concise case can communicate more than a long presentation full of unexplained charts.

End with the next decision you would make if the proposed test succeeds, fails or produces an unclear result. This demonstrates that you see experimentation as a learning process. Refer to the portfolio guide among these growth marketing resources when you are ready to turn the exercise into a shareable case.

Repeat the exercise with a different customer journey, or improve the first case using feedback. Keep a small record of the questions you can now answer and the ones that still feel difficult. Choose your next reading based on those gaps.

You can return to these growth marketing resources for measurement, career direction or portfolio structure. Progress comes from applying ideas and reviewing your reasoning over time, rather than completing a fixed number of articles.