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Tag Archives: activation

September Series 04 — Why lifecycle timing beats broadcast messaging

A practical lifecycle timing playbook: use user states, triggers, suppression rules and holdout tests to...

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September Series 03 — After KYC: diagnosing the gap between approval and first transfer

Diagnose the KYC to first transfer gap. Separate intent, funding friction and payment status, then...

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September Series 02 — KYC drop-off: why reminders cannot fix a broken verification flow

Reduce KYC drop-off by diagnosing verification friction before sending reminders. Match each user state to...

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September Series 01 — Why registrations can hide a broken growth funnel

Diagnose a broken growth funnel beyond registrations. Use cohort conversion, activation and cost per activated...

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