Ten practical questions. Five skill areas. A clearer starting point, a four-week learning roadmap and your free Starter Kit.
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Your current role Choose your roleStudent / career switcherMarketing specialistGrowth marketerMarketing managerYour main goal Choose your goalBuild my first growth caseMove into a growth roleImprove my current workTime available each week Choose your weekly time1–2 hours3–5 hours6+ hours
Before changing an onboarding flow, what is the most useful first step? Choose an answerMap the journey using customer evidenceCopy a competitor flowAdd more reminders
Five interviews suggest a problem. How should you use this finding? Choose an answerAssume every customer has the same problemTreat it as a hypothesis and check more evidenceIgnore qualitative research
Signups rise but first purchases fall. What do you check first? Choose an answerTotal impressionsIncrease the acquisition budgetComparable signup cohorts and conversion steps
A campaign costs $1,000 and brings 20 new paying customers. What is acquisition cost per paying customer? Choose an answer$50$20$1,000
Which is the strongest experiment hypothesis? Choose an answerA new design will look betterClarifying payment instructions may increase completed purchases; measure completion and support requestsWe should try more channels
An experiment has too few conversions to judge. What should you do? Choose an answerDeclare the variant with the most clicks the winnerStop measuringCheck the planned sample and duration before concluding
A customer already completed a purchase. What should an abandoned-checkout flow do? Choose an answerStop checkout reminders and move to relevant post-purchase messagingKeep sending the discountSend the same message more often
What is the most useful starting point for lifecycle segmentation? Choose an answerRandom groups of equal sizeCustomer behaviour, stage and relevant needsEveryone receives the same sequence
How should you choose between growth ideas? Choose an answerPick the newest channelChoose the idea with the loudest supporterCompare expected impact, evidence, effort and dependencies
What makes a weekly growth update useful? Choose an answerOutcomes, evidence, uncertainty and a next action with an ownerA list of everything the team didOnly positive metrics
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This short practice assessment is a learning guide, not a professional certification. Your score is calculated in your browser.