Check one journey. Pass means verified; Needs work means a verified gap; Unknown means no check/access yet; N/A means not relevant. Example: activation event = Unknown → request product access by Wednesday.
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Product / reviewer / dates:
| Check | Status | Evidence / date |
|---|---|---|
| Business / One measurable goal, period and decision owner agreed | ||
| Business / Customer segment and first-value definition written | ||
| Business / Past tests and available team capacity reviewed | ||
| Measurement / Signup event matches source records and event IDs | ||
| Measurement / Activation event and full observation window defined | ||
| Measurement / Staff/test users and duplicate events excluded | ||
| UX / Primary next action is clear on mobile | ||
| UX / Signup and setup tested end-to-end, including errors | ||
| UX / Drop-off evidence reviewed with permitted access | ||
| Acquisition / Spend and customer counts use matched periods/cohorts | ||
| Acquisition / Activation/quality compared by source and device | ||
| Acquisition / Landing message matches ad/source promise | ||
| CRM / Triggers and segment exclusions verified | ||
| CRM / Consent and unsubscribe path checked | ||
| CRM / Message helps the user reach the next value step | ||
| Retention / Repeat/return metric matches the product cycle | ||
| Retention / Support/churn themes reviewed without exposing PII | ||
| Delivery / Top findings have owner, due date and definition of done |
| Action | Owner / due | Done when |
|---|---|---|